Effective Date: October 15, 2026
Last Updated: October 15, 2026
Website Operator: Kragten & Van Doorne Consultancy LLC (KVD)
State of Registration: Massachusetts, United States
Business Location: Cambridge, Massachusetts, United States
Website: https://aibrandgap.com/
Corporate Website: https://kvd.one/
1. Introduction
Kragten & Van Doorne Consultancy LLC ("KVD," "we," "us," or "our") is a strategic AI marketing consultancy registered in Massachusetts, United States.
KVD operates the AI Brand Gap™ assessment application available at https://aibrandgap.com/
We respect your privacy and are committed to protecting the personal information you provide when using our website and services.
This Privacy Notice explains what information we collect, how we use it, when we disclose it, how we protect it, and the rights you may have concerning your personal information.
By using our website, you acknowledge that you have been provided with this Privacy Notice. Where consent is required by applicable law, we will request it separately.
2. Information We Collect
We may collect personal information when you visit our website, complete an assessment, request information, or contact KVD.
2.1 Information You Provide
When completing an AI Brand Gap™ assessment or submitting a contact form, we may collect:
- First and last name.
- Business email address.
- Company or organization name.
- Job title.
- Brand name and website.
- Parent company, if applicable.
- Industry and geographic market.
- Brand-positioning information.
- Messages or additional information you voluntarily submit.
- Marketing communication preferences.
We collect this information to provide our services, communicate with you, and manage your requests.
2.2 Assessment Information
When you use the AI Brand Gap™ Checker, we may collect, generate, and store information associated with your assessment.
This may include:
- Intended Brand Understanding.
- AI-generated brand observations.
- AI Brand Understanding findings.
- AI Brand Consideration findings.
- AI Brand Gap™ Quadrant classification.
- Industry benchmark comparisons.
- Assessment date and associated identifiers.
Assessment information may be associated with your contact record to provide assessment results and relevant follow-up services.
2.3 Automatically Collected Information
When you visit our website, certain technical information may be collected automatically, including:
- IP address.
- Browser type and version.
- Device type and operating system.
- Pages visited.
- Date and time of access.
- Referring website.
- General website interaction data.
This information may be collected through website logs, cookies, analytics tools, and similar technologies, depending on the website's configuration.
3. How We Use Your Information
KVD uses personal information for the following purposes:
Providing assessments
To process your submission, generate your AI Brand Gap™ assessment, display results, and maintain assessment records.
Communication
To send requested assessment information, respond to inquiries, and communicate about consultation requests.
Customer relationship management
To maintain contact records, manage inquiries, and coordinate follow-up activities.
Service improvement
To evaluate website performance, improve the assessment experience, and develop our services.
Security
To prevent unauthorized access, detect misuse, and protect the security and integrity of our systems.
Marketing
To provide information about KVD research, services, events, and insights when permitted by applicable law and your communication preferences.
Legal compliance
To comply with applicable laws, regulations, and lawful requests.
Submitting an assessment does not automatically subscribe you to ongoing marketing communications.
4. Artificial Intelligence and Assessment Processing
The AI Brand Gap™ application uses artificial intelligence technologies to analyze brand information and generate assessment findings.
The assessment may involve processing information from publicly available sources, brand websites, and information submitted by users.
KVD may use third-party AI service providers to support these activities.
Information submitted through the assessment application may be transmitted to these providers when necessary to perform the requested analysis.
We seek to limit the personal information shared with AI providers to what is reasonably necessary for the relevant processing activity.
Users should not submit sensitive personal information, confidential business information, or personal information about third parties unless specifically requested through an appropriate secure process.
AI-generated assessments are provided for informational and strategic purposes. They do not guarantee how every AI system will understand, describe, or recommend a brand.
5. HubSpot CRM
KVD uses HubSpot as a customer relationship management platform to organize business contacts, assessment inquiries, and consultation requests.
Information processed through HubSpot may include:
- Name.
- Business email address.
- Company.
- Job title.
- Brand assessed.
- Assessment date.
- AI Brand Gap™ Quadrant classification.
- Industry comparison.
- Communication preferences.
- Consultation requests.
HubSpot may process this information on KVD's behalf in accordance with its applicable contractual obligations and privacy terms.
For more information, visit:
https://legal.hubspot.com/privacy-policy
6. Marketing Communications
KVD may offer visitors the opportunity to receive marketing communications concerning AI brand strategy, research, publications, events, and related services.
Where required, visitors must actively opt in to receive these communications.
Marketing consent is optional and is not required to receive an AI Brand Gap™ assessment.
You may unsubscribe from promotional communications at any time by using the unsubscribe link included in the email or contacting KVD.
Unsubscribing from promotional communications does not prevent us from sending necessary service-related messages, including requested assessment confirmations or responses to your inquiries.
7. Cookies and Website Analytics
Our website may use cookies and similar technologies to support website functionality, security, performance measurement, and analytics.
Cookies are small files stored on your device that help websites operate and remember certain information.
Depending on the website's configuration, we may use:
Essential cookies
Necessary for basic website functionality, security, and session management.
Analytics cookies
Used to understand website usage and improve performance.
Preference cookies
Used to remember certain visitor settings or choices.
Where required by applicable law, we will provide appropriate notice and choices regarding nonessential cookies or tracking technologies.
You may also manage cookies through your browser settings.
Disabling certain cookies may affect website functionality.
8. Disclosure of Personal Information
KVD may disclose personal information to trusted service providers that support our operations.
These may include providers of:
- Website hosting and infrastructure.
- Database storage.
- Artificial intelligence processing.
- Customer relationship management.
- Email delivery.
- Website analytics.
- Security and technical support.
We may also disclose information when required by applicable law, legal process, or governmental request, or when reasonably necessary to protect our legal rights and the security of our services.
If KVD undergoes a merger, acquisition, restructuring, or sale of business assets, relevant information may be transferred as part of that transaction, subject to applicable legal requirements.
KVD does not disclose personal information to third parties for their independent marketing purposes without appropriate authorization.
Certain disclosures involving advertising or analytics technologies may be classified as a sale, sharing, or targeted advertising under applicable state laws. Where such laws apply, KVD will provide the required disclosures and opt-out mechanisms.
9. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Notice.
Retention periods may depend on:
- The nature of the information.
- The purpose for which it was collected.
- The duration of a business relationship.
- Applicable legal or regulatory requirements.
- Security and recordkeeping needs.
When information is no longer reasonably necessary, we take appropriate steps to delete or de-identify it, unless continued retention is required or permitted by law.
10. Data Security
KVD implements reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.
These measures may include secure communications, authentication, access controls, and appropriate protections implemented by our service providers.
Where applicable, KVD maintains safeguards consistent with Massachusetts data security requirements, including 201 CMR 17.00.
No internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Your Privacy Rights
Depending on your state of residence and the applicability of relevant privacy laws, you may have certain rights regarding your personal information.
These rights may include:
- Requesting access to personal information held about you.
- Requesting correction of inaccurate personal information.
- Requesting deletion of personal information.
- Requesting a copy of certain personal information.
- Opting out of certain personal information sales, sharing, or targeted advertising activities, where applicable.
- Appealing certain decisions concerning privacy requests, where required by law.
To exercise an applicable privacy right, contact KVD using the details provided at the end of this notice.
We may request information reasonably necessary to verify your identity before responding.
We will respond to verified requests within the timeframes required by applicable law.
We will not unlawfully discriminate against individuals for exercising their privacy rights.
12. California Privacy Rights
California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), where those laws apply to KVD.
These rights may include the right to know, access, correct, or delete certain personal information and the right to opt out of certain sales or sharing of personal information.
The categories of personal information KVD may collect include identifiers, professional or employment-related information, internet activity information, and inferences associated with assessment results.
California residents may contact KVD to submit privacy requests.
If KVD becomes subject to additional California disclosure or opt-out requirements, we will provide the required information and mechanisms.
13. Children's Privacy
The AI Brand Gap™ application is intended for business professionals and is not directed to children under 13 years of age.
KVD does not knowingly collect personal information from children under 13.
If we become aware that we have collected personal information from a child under 13, we will take appropriate steps to delete the information.
Parents or guardians who believe their child has submitted personal information may contact us.
14. Third-Party Websites
Our website may contain links to third-party websites and services.
These websites operate independently and may have their own privacy notices and data-handling practices.
KVD is not responsible for the privacy practices of third-party websites that we do not control.
We encourage visitors to review the privacy notices of any external websites they access.
15. Changes to This Privacy Notice
KVD may update this Privacy Notice periodically to reflect changes in our services, technologies, business operations, or legal requirements.
When changes are made, the updated notice will be published on this page with a revised effective or last-updated date.
Where required by law, we will provide additional notice of material changes.
16. Contact KVD
For questions about this Privacy Notice, requests concerning your personal information, or other privacy-related inquiries, please contact:
Kragten & Van Doorne Consultancy LLC
Cambridge, Massachusetts
United States
Corporate website: https://kvd.one/
AI Brand Gap™: https://aibrandgap.com/
Privacy contact: Wilbert@kvd.one